The One Safe XULA campaign was created to educate the Xavier University community on how to prevent the spread of COVID-19 and combat misinformation. I led a team of 4 in developing a social media campaign that included infographics tailored to the audiences most impacted by the pandemic, primarily Black and Brown communities.

The social media campaign also featured videos highlighting Xavier alumni who serve as public health experts and physicians, lending trusted voices to the effort. In addition to earning a PRSA Silver Anvil and multiple industry honors, including awards from the Audio Visual Arts Awards and PR News, the campaign was recognized at the national level, and our team was invited to present our work to the Centers for Disease Control and Prevention (CDC).